Giving & Corporate Strategy

Businesses may want to give to charitable causes but may be unsure on how to get involved in the giving process, and how that process can benefit their business explicitly. This article will focus on the similarities and differences of corporate giving vs. cause marketing and provide guidance on how to choose which may be best.

For many local businesses, the desire to better their community and the lives of the people within it leads to very tangible actions.This article will focus on why small businesses give and list some of the practical ways that they can make a charitable impact in their community.

Corporate philanthropy is more than just about giving back to a community. It has become a tool in attracting talent, boosting employee morale, and building long-term employee loyalty.

What a brand stands for and what sort of support it can offer to charitable causes is an important factor for many consumers.

We've all likely engaged in "checkbook charity". We respond to an appeal letter or email by sending a check or making an online donation....

Small businesses play a vital role in shaping and enriching their communities, serving as a foundation for local economies. It is estimated that there are nearly 33 million small businesses. They employ nearly 61 million people and generate nearly 44% of all economic activity in the US. They are also regarded as an important part of the cultural fabric that defines a community. A 2024 Gallup survey found that over two-thirds of the public “have a strong sense of trust” in sma

In the realm of philanthropy, making a meaningful impact with your charitable contributions goes beyond just writing a check. It requires a strategic approach that aligns your giving with your personal values and goals. This is where Generosity Nexus LLC excels, offering specialized consulting services to enhance the effectiveness of your philanthropic endeavors. Led by Laura Malone, a seasoned expert in the field with over 15 years of experience, Generosity Nexus LLC stands

Generosity Nexus helps individuals and organizations go beyond traditional philanthropy to make a lasting impact. Our mission is to guide you in strategic giving that aligns with your values and creates a sense of fulfillment. With over 15 years of experience, including a prominent role at a well-known foundation, founder Laura Malone brings unique expertise in navigating complex charitable assets. This specialization sets us apart, allowing us to guide you through the intric