To ensure the longevity of a DAF gift, a nonprofit needs to move to a next step and recognize and nurture a “Family Relationship” instead of a “Donor Relationship.”

Data from the 2025 Bank of America (BOA) Charitable Giving by Affluent Households study determined that, on average, affluent donor households gave to 5 organizations. The BOA study continued that affluent donor households gave an average of $33,219 to charity. In comparison, donor households in the general population gave only $3,116 on average. It’s easy to see the value of an affluent donor. So, if you are an executive director or development professional at a nonprofit