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The “Preferred Five”: How To Become a Charity That Donors Want to Give to Again and Again
Data from the 2025 Bank of America (BOA) Charitable Giving by Affluent Households study determined that, on average, affluent donor households gave to 5 organizations. The BOA study continued that affluent donor households gave an average of $33,219 to charity. In comparison, donor households in the general population gave only $3,116 on average. It’s easy to see the value of an affluent donor. So, if you are an executive director or development professional at a nonprofit, h
Laura Malone
Nov 5, 20254 min read
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